Practice mode Creating Long-term Loyalty Relationships

Building, maintaining and using customer databases to contact customers and build relationships is called what?

Correct answer A. Database marketing

Explanation

Database marketing is the process of building, maintaining and using customer databases to contact, transact with and build relationships with customers.

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Building, maintaining and using customer databases to contact customers and build relationships is called what?

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Building, maintaining and using customer databases to contact customers and build relationships is called what?

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