Practice mode Creating Brand Equity

Which dimension of customer lifetime value is influenced by the retention rate and retention spending level?

Correct answer D. Retention

Explanation

Retention depends on the retention rate and the spending devoted to keeping customers, determining how long customers stay and generate profit.

Report a problem

Answer checked How we write and check questions

Tip: press A, B, C or D to answer, and N for the next question.

Advertisement

Have a question about this answer?

Your email address will not be published. Required fields are marked *

Links and website addresses are not allowed in comments.