Practice mode / Consumer Markets and Buyer Behavior The growth share matrix divides SBU’s in A Option A: 2 types B Option B: 3 types C Option C: 4 types D Option D: 5 types Correct answer C. 4 types Show answer
Question 01 / Consumer Markets and Buyer Behavior The pricing strategy in which the price set must cover the product cost plus target profit is classified as? A Option A: value based pricing B Option B: cost based pricing C Option C: discount based pricing D Option D: ceiling based pricing Correct answer B. cost based pricing Show answer Open question
Question 02 / Consumer Markets and Buyer Behavior To avoid complex buying situation, the buying of packaged solution from single seller is considered as? A Option A: new task B Option B: modified rebuy C Option C: straight rebuy D Option D: solutions selling Correct answer D. solutions selling Show answer Open question
Question 03 / Consumer Markets and Buyer Behavior In business buying process, the participants involved are? A Option A: user B Option B: influencer C Option C: decider and gatekeeper D Option D: buyer Correct answer D. buyer Show answer Open question
Question 04 / Consumer Markets and Buyer Behavior The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called? A Option A: low high pricing B Option B: every day same pricing C Option C: everyday low pricing D Option D: high low pricing Correct answer D. high low pricing Show answer Open question
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