Practice mode Analyzing Consumer Markets

In prospect theory, which probabilities do consumers tend to overweight when considering product failure?

Correct answer D. Low probabilities

Explanation

Prospect theory says consumers overweight low probabilities and underweight high ones, so they worry about rare product failures more than they should.

Report a problem

Answer checked How we write and check questions

Tip: press A, B, C or D to answer, and N for the next question.

Advertisement

Have a question about this answer?

Your email address will not be published. Required fields are marked *

Links and website addresses are not allowed in comments.