Practice mode Markets, Efficiency And The Public Interest

When Honda uses its company name across very different products such as cars, lawn mowers and motorcycles, which strategy is it following?

Correct answer A. Brand extension strategy

Explanation

Brand extension means using an established brand name to launch products in new categories, letting Honda's reputation for engineering carry over to lawn mowers and motorcycles.

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When Honda uses its company name across very different products such as cars, lawn mowers and motorcycles, which strategy is it following?

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When Honda uses its company name across very different products such as cars, lawn mowers and motorcycles, which strategy is it following?

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