Practice mode Markets, Efficiency And The Public Interest

On the product/market expansion grid, which growth strategy is a company following when it moves into unrelated fields with new products?

Correct answer D. Diversification

Explanation

Diversification means starting or buying businesses outside the firm's current products and markets. It is the riskiest cell of Ansoff's product/market expansion grid.

Report a problem

Answer checked 11 October 2026 How we write and check questions

Tip: press A, B, C or D to answer, and N for the next question.

On the product/market expansion grid, which growth strategy is a company following when it moves into unrelated fields with new products?

Discussion

Have a question about this answer? Cancel reply

On the product/market expansion grid, which growth strategy is a company following when it moves into unrelated fields with new products?

More Markets, Efficiency And The Public Interest questions

When Honda uses its company name across very different products such as cars, lawn mowers and motorcycles, which strategy is it following?

In which type of sales force structure is each salesperson given an exclusive area to sell the company’s full range of products?

In 1985 Coca-Cola replaced its original formula with New Coke, then had to bring back Coca-Cola Classic after public protest, leaving New Coke with only 0.1 percent of the market. Which marketing research mistake did the company make?

Which of the following is NOT normally regarded as a source of new product ideas?

Discussion

Have a question about this answer? Cancel reply