Practice mode Markets, Efficiency And The Public Interest

At which stage of the buyer decision process does cognitive dissonance arise?

Correct answer D. Postpurchase behaviour

Explanation

Cognitive dissonance is the discomfort a buyer feels after purchase about whether the right choice was made, so it belongs to the postpurchase behaviour stage.

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At which stage of the buyer decision process does cognitive dissonance arise?

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At which stage of the buyer decision process does cognitive dissonance arise?

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