Practice mode Markets, Efficiency And The Public Interest

Which of the following is NOT a basis for psychographic segmentation?

Correct answer C. Occupation

Explanation

Psychographic segmentation divides buyers by social class, lifestyle and personality. Occupation is a demographic variable, so it does not belong in the psychographic category.

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Which of the following is NOT a basis for psychographic segmentation?

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Which of the following is NOT a basis for psychographic segmentation?

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