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Practice mode Markets, Efficiency And The Public Interest

What term describes a need that is pressing enough to drive a person to seek satisfaction?

Correct answer C. Motive

Explanation

A motive, or drive, is a need that has become strong enough to direct behaviour towards satisfying it, a concept central to Freud's and Maslow's theories.

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Question 02 Markets, Efficiency And The Public Interest

Which of the following is NOT one of the ways marketing plays a key role in strategic planning?

Correct answer D. Marketing is the only discipline that can provide a formal structure for the planning effort

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Question 04 Markets, Efficiency And The Public Interest

A sales compensation plan should reflect overall marketing strategy. If the strategy is rapid growth and market share gains, what should the plan reward?

Correct answer D. High sales performance and encourage capturing new accounts

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