Which of the following is NOT one of the ways marketing plays a key role in strategic planning?

1. A Option A: Within individual business units, marketing designs strategies for reaching the unit's objectives
2. B Option B: Marketing provides inputs to strategic planners by helping to identify attractive market opportunities
3. C Option C: Marketing provides a guiding philosophy
4. D Option D: Marketing is the only discipline that can provide a formal structure for the planning effort

Answer checked 11 October 2026 · How we write and check questions