Practice mode Psychology

What is the semantic differential scale mainly used to measure?

Correct answer D. Attitudes

Explanation

Developed by Osgood, the semantic differential asks people to rate a concept on bipolar adjective scales such as good-bad, revealing its connotative meaning and the person's attitude towards it.

Report a problem

Answer checked How we write and check questions

Tip: press A, B, C or D to answer, and N for the next question.

Advertisement

Have a question about this answer?

Your email address will not be published. Required fields are marked *

Links and website addresses are not allowed in comments.