Practice mode Markets, Efficiency And The Public Interest

What is a person within a reference group called who, through special skills, knowledge or personality, influences others?

Correct answer D. Opinion leader

Explanation

Opinion leaders are people whose expertise or personality gives them influence over others' buying decisions, so marketers try to reach them to spread messages through word of mouth.

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What is a person within a reference group called who, through special skills, knowledge or personality, influences others?

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What is a person within a reference group called who, through special skills, knowledge or personality, influences others?

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