Practice mode Markets, Efficiency And The Public Interest

Audience selectivity, no ad competition within the same medium and personalisation are advantages of which medium?

Correct answer B. Direct Mail

Explanation

Direct mail goes to chosen individuals, can be personalised, and arrives without competing ads alongside it, though its cost per exposure is relatively high.

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Audience selectivity, no ad competition within the same medium and personalisation are advantages of which medium?

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Audience selectivity, no ad competition within the same medium and personalisation are advantages of which medium?

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