Practice mode Markets, Efficiency And The Public Interest

Which medium offers high selectivity, low cost, immediacy and interactive capabilities?

Correct answer B. Online

Explanation

Online advertising can target narrow audiences cheaply, appear instantly and let consumers respond directly, giving it selectivity, low cost, immediacy and interactivity.

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Answer checked 11 October 2026 How we write and check questions

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Which medium offers high selectivity, low cost, immediacy and interactive capabilities?

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Which medium offers high selectivity, low cost, immediacy and interactive capabilities?

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