Based on field research in Africa, James Pickett, D. J. C. Forsyth and N. S. McBain concluded that business people often want the most advanced design without realising it may not be the most profitable. To what did they attribute this attitude?
Correct answer A. Engineering mentality
Explanation
Pickett, Forsyth and McBain called it an engineering mentality: a preference for the most modern, sophisticated technology for its own sake rather than the choice that minimises costs.
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