A. parent brand
B. product extension
C. brand extension
D. sub-brand
Creating Brand Equity
An element in defensive brand building does not include ……….?
A. transferable
B. unmemorable
C. adoptable
D. protectable
The extent in which value in created in customer’s mind and affects market performance is considered as ……….?
A. market multiplier
B. customer multiplier
C. customer multiplier
D. program multiplier
The extent to which value shown by market performance is shown in shareholder value is considered as ……..?
A. customer multiplier
B. program multiplier
C. market multiplier
D. customer multiplier
The parent brand introducing new product within the existing category is considered as ……….?
A. line extension
B. category extension
C. parent extension
D. brand extension
The activities and steps that inform and engage employees in building a brand is classified as ……….?
A. external marketing
B. internal marketing
C. internal branding
D. external branding
The lower level of esteem, energy and high knowledge are shown by ………?
A. strong brands
B. evident brands
C. leadership brands
D. declining brands
The parent brand if it is associated with multiple products in brand extension is called ………?
A. family brand
B. product extension
C. sub-product
D. parent company
The situation when consumers stop associations with brands or start thinking less about brand is classified as ………?
A. brand classification
B. brand association
C. brand dilution
D. brand prestige
When customers react favorably for specific brand and identify it differently, it is said to be ……….?
A. positive brand equity
B. negative brand equity
C. buyer’s equity
D. market share equity