A. brand
B. value products
C. customized brands
D. super brands
Creating Brand Equity
In value stages, the marketing program investment must consider ……….?
A. attachment
B. product and trade
C. price premiums
D. market capitalization
In BVA, the measurement of customer’s awareness of brand is classified as …………?
A. knowledge
B. perceived knowledge
C. energized knowledge
D. brand knowledge
In value stages, the shareholder value must consider ……..?
A. attachment
B. product and trade
C. price premiums
D. market capitalization
The value creation practices such as welcoming and governing is classified as ………..?
A. social networking
B. impression management
C. community engagement
D. brand use
In brand dynamics, the relevance to consumer needs within an affordable price is classified as ……….?
A. performance
B. advantage
C. presence
D. brand relevance
All the products in category and line extensions a seller makes particularly is classified as ………?
A. brand line
B. sub-brand line
C. brand assortment
D. brand endorsement
The stage when customers think about a brand under consumption situation is classified as ………..?
A. brand salience
B. brand performance
C. brand imagery
D. brand feelings
In value stages, the brand performance must consider ………?
A. price elasticity
B. associations
C. communications
D. risk profile
The quantitative tracking data which shows how marketing mix are performing its best are classified as ………?
A. brand valuation
B. assets evaluation
C. brand audit
D. brand tracking studies