A. brand imagery
B. brand feelings
C. brand salience
D. brand performance
Creating Brand Equity
The value creation practices such as customizing and commoditizing are included in ………?
A. impression management
B. community engagement
C. brand use
D. social networking
The lower levels of esteem and knowledge are shown as ………?
A. faded brands
B. failed brands
C. strong new brands
D. existing brands
The introduction of new flavors or new colors packaging and new forms of same product is classified as ………?
A. product extension
B. brand extension
C. line extension
D. category extension
In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ……..?
A. brand advantage
B. brand presence
C. brand performance
D. brand decline
The feelings, experiences, beliefs and thoughts associated with any specific product are included in ………?
A. customer preferences
B. product similarities
C. brand knowledge
D. product difference
The Company makes all products in different brand lines is classified as ………?
A. brand endorsement
B. brand mix
C. product mix
D. category assortment
In BVA, the measurement of breadth of brand’s appeal and its appropriateness is classified as ……..?
A. perceived relevance
B. relevance
C. perceived appropriateness
D. energized relevance
The focus on customer’s evaluations and opinions is classified as …….?
A. brand judgments
B. brand resonance
C. brand emotions
D. brand conversation
When the brand equity is based on customer differences then the competition, it is based on ………?
A. price
B. cost
C. preferences
D. loyalty