A. market potential
B. market demand
C. product potential
D. share potential
Collecting Information and Forecasting Demand
A technique which multiplies a base number by adjusting percentages is called …………?
A. chain-ratio method
B. supply ratio method
C. raw material ratio
D. fixed cost ratio
The substantial growth potential in the industry for all the firms is called ………..?
A. low market penetration index
B. high market penetration index
C. stretched market penetration index
D. strict demand
A company’s order-to-payment cycle is the part of ………..?
A. internal records
B. external records
C. private records
D. public records
Measuring the impact of casual factors such as income and price is called ……….?
A. statistical demand
B. exponential demand
C. economic demand
D. product demand
The ‘public blogs’ and customer complaint sites are examples of ………..?
A. marketing management
B. building marketing records
C. field work
D. marketing intelligence on internet
The products and services are perceived value as compared to the competitors is dependent on ………..?
A. potential demand
B. estimated demand
C. company demand
D. minimum demand
The lower the product-penetration percentage, the ………..?
A. higher the potential
B. lower the potential
C. higher the buying power
D. lower the buying power
The estimated share of market in the reference of company’s product is called ……….?
A. company demand
B. potential demand
C. estimated demand
D. minimum demand
The price margins fall and price competition increases when the index of market penetration is …………?
A. high
B. low
C. zero
D. fixed