A. multiple-factor index method
B. chain-ratio method
C. market-buildup method
D. demand-buildup method
Collecting Information and Forecasting Demand
If sales forecast graphically shown, the vertical axis shows ………..?
A. sales
B. marketing effort
C. raw material cost
D. production
The programs design for customers which is limited to any affinity group are classified as ………..?
A. market share forecast
B. company demand
C. market potential
D. company sales forecast
The market which is not affected by marketing expenditures of other companies in industry is called ………..?
A. expanding expenditure
B. limited expenditure
C. expansible market
D. no expansible market
The absolute limit of company’s product demand is called ………..?
A. product potential
B. market potential
C. demand
D. sales
The recognition of needs to integrate environmental issues into firm’s strategic plans is called ………..?
A. corporate environmentalism
B. individual environmentalism
C. market environmentalism
D. environment segmentation
When the company’s marketing expenditures affect its product sales, this is concluded as …………?
A. product-share
B. sales response functions
C. company market share
D. potential customers
The events occur in a sequence that are often predictable and shape the market future is best classified as …………?
A. trend
B. mega trend
C. minor fad
D. market disaster
The company may expand its share in market is shown in share-penetration index, which is ………….?
A. low market penetration index
B. high market penetration index
C. fixed index
D. zero index
The slow economic and technological changes which influence for larger period of times is called ……….?
A. super trend
B. fabulous trend
C. techno-socio trend
D. mega trend