A. product-index percentage
B. market share percentage
C. product potential percentage
D. product-penetration percentage
Collecting Information and Forecasting Demand
The higher level of selective demand for the product is referred as …………?
A. product demand
B. market share
C. market index
D. product index
In graph of market demand, the products resulting demand is written on ……….?
A. market equilibrium point
B. Company’s equilibrium point
C. horizontal axis
D. vertical axis
The comparison of past time series as seasonal sales and sales trend is included in …………?
A. time-series analysis
B. expert opinion
C. sales force opinion
D. buyer’s intentions
The marketing response which comes into action after the change happens is classified as …………..?
A. geographical anticipation
B. selective anticipation
C. responsive anticipation
D. reactive anticipation