A. nutritious high fiber cereals
B. insurance products
C. ineffective medicines
D. junk food and cigarettes
Products, Services and Brands
The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products
The list of products depending upon long run consumer benefits and consumer satisfaction does not includes?
A. salutary products
B. outbound products
C. deficient products
D. pleasing products
The pricing technique which considers pricing for customers living in different locations around the world is classified as?
A. cyclical pricing
B. short term pricing
C. promotional pricing
D. geographical pricing
According to ‘real-win-worth doing’ proposition, analysis of checking profit potential for new product is part of?
A. real
B. win
C. worth doing
D. less worthy
In PLC stages, the stage in which sales and profits declines is called?
A. decline stage
B. less improved stage
C. product maturity stage
D. non-innovative stage
The two broad strategies for new products are?
A. market skimming pricing
B. market penetration pricing
C. product line pricing
D. both a and b
The kind of allowances that are made to reward dealers for participating in support programs and other advertising campaigns are called?
A. optional product allowances
B. seasonal allowances
C. functional allowances
D. promotional allowances
The distribution of branded products through one or few outlets is called?
A. unsought products
B. industrial products
C. specialty products
D. augmented products
In PLC stages, the stage in which the company’s investment costs mount is classified as?
A. testing stage
B. development stage
C. buying stage
D. merger stage