A. point of purchase promotion
B. cents off deals
C. sales premium
D. advertising specialties
New Product Development
The personal selling step in which the sales person asks for an order to the customer is classified as?
A. shipper approach
B. handling shipment
C. closing
D. follow up
The sales force structure in which a sales representatives works to sell specific items of product line is classified as?
A. indirect sales force structure
B. territorial sales force structure
C. customer sales force structure
D. product sales force structure
Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as?
A. public relations
B. advertising
C. sales promotion
D. personal selling
The theme of the message content which is related to self-interest of audience is classified as?
A. irrational appeal
B. moral appeal
C. rational appeal
D. emotional appeal
The method of managing advertising budget at the level company can have money for is classified as?
A. percentage of sales method
B. affordable method
C. competitive parity method
D. objective and task method
The third step in personal selling process after completion of pre-approach step is to?
A. prospecting and qualifying
B. handling objections
C. approach
D. presentation and demonstration
The step in personal selling process which consists of first meeting first meeting between customer and sales person is called?
A. qualifying
B. prospecting
C. follow up
D. approach
The communication channel in which two or more people communicate with each other via e-mail or mail, telephone call or face to face is classified as?
A. personal communication channels
B. irrational communication channels
C. non-personal communication channels
D. non-emotional communication channels