A. new products
B. existing products
C. acquisition
D. mergers
New Product Development
The widely accepted and currently popular style in specific or given field of art is called?
A. fashion
B. fads
C. followers
D. customs
In PLC stages, the phase in which products profits decline and product has been defended from competition is called?
A. maturity stage
B. predictive stage
C. improved market stage
D. profit achieved stage
The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as?
A. rational selling strategy
B. push strategy
C. pull strategy
D. moral selling strategy
The broad categories of communication channels are?
A. personal communication channels
B. irrational communication channels
C. non-personal communication channels
D. both a and c
The major strategies regarding promotion mix are?
A. pull and push strategy
B. rational and moral selling strategy
C. direct strategy
D. indirect strategy
Considering non-personal communication channels, the billboards and posters are considered as?
A. online media
B. print media
C. broadcast media
D. display media
The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media
The ‘idea-reducing stage’ in new product development process consists of?
A. screening of product
B. screening of customers
C. screening of ideas
D. generation of ideas
According to PLC stages, the stage in which the profits are non-existent because of higher expenses is said to be?
A. introduction stage
B. turbulent stage
C. innovation stage
D. non-profit stage