A. learning pricing
B. marginal pricing
C. competition based pricing
D. demand based pricing
Marketing Communications Customer Value
The series of steps that must be followed by sales people is classified as?
A. marketing process
B. selling process
C. intermediation process
D. nominal process
The short term benefit given to the customers to attract more customers is called?
A. sales promotion
B. inbound promotion
C. outbound promotion
D. organizational promotion
In marketing research, asking preferences and questions about buying behavior is example of?
A. experimental research
B. ethnographic research
C. observational research
D. survey research
The first step in personal selling process is to?
A. prospecting and qualifying
B. pre-approach
C. approach
D. presentation and demonstration
The kind of information consumer obtains from mass media and internet searches classified as?
A. personal sources
B. commercial sources
C. public sources
D. all of above
The internal limitations can be classified as organization’s own?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
The discomfort at the buyers end caused by conflict in post purchase behavior is classified as?
A. cognitive dissonance
B. post purchase behavior
C. both a and b
D. none of the above
The research which is completed with the objective to test hypothesis is called?
A. casual research
B. exploratory research
C. descriptive research
D. both a and c
In growth-share matrix, the vertical axis represents?
A. Business portfolio
B. Relative market share
C. Market growth rate
D. Both a and b