A. industry supplies
B. industry services
C. industry capital items
D. industry material and parts
Marketing Channels
The kind of channel arrangement which involves one or more than one independent wholesalers, producers and retailers is classified as?
A. vertical marketing system
B. static distribution channel
C. conventional distribution channel
D. horizontal marketing system
The most crucial and first step in marketing process is?
A. Designing a marketing strategy
B. Create customer delight
C. Understanding customer needs and wants
D. Capturing value from customers
The types of vertical marketing system are?
A. contractual VMS
B. corporate VMS
C. administered VMS
D. all of above
The legal and management consulting are best classified as?
A. industry supplies
B. industry services
C. business advisory services
D. accessory equipment
Firstly, the marketers must think about?
A. Four Cs
B. Four Ps
C. Four Ds
D. Four Ts
The types of good value pricing includes?
A. everyday low pricing
B. high low pricing
C. low high pricing
D. both a and b