A. advertising messages
B. advertising budget
C. advertising strategy
D. advertising objective
Managing Marketing Information Customer Insights
?The fit between customer need and company’s market offering in ‘Strangers’ group is?
A. Little fit
B. Strong fit
C. Good fit
D. Limited fit
If men and women responds differently to the marketing efforts for fast food then the segment should be considered as?
A. differentiable segment
B. non-differentiable segments
C. intermarket segmentation
D. intramarket segmentation