A. relative advantage
B. divisibility
C. communicability
D. all of above
Global Marketplace
According to brand personality traits, the ‘sincerity’ is concluded as brand being?
A. outdoorsy and tough
B. daring and imaginative
C. cheerful and wholesome
D. charming and upper class
The segmentation based on climate basis is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation
The group which adopts innovation only after it becomes a tradition is classified as?
A. late majority
B. early majority
C. laggard
D. early adopter
The company marketing mix that target market segments very broadly is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing