A. bypass attack
B. guerilla attack
C. flank attack
D. frontal attack
Competitive Dynamics
The marketer who is creative and proactive in marketing strategy is classified as ………..?
A. creative marketers
B. market driven marketers
C. responsive marketers
D. anticipative marketers
The marketing response comes into action before a change takes place is classified as ………..?
A. responsive anticipation
B. creative anticipation
C. geographical anticipation
D. selective anticipation
The marketing strategy in which the firm focuses on unrelated industries is classified as ………..?
A. market broadening
B. market diversification
C. market defense
D. market stretching
The small, conventional and unconventional marketing attacks are classified as ………..?
A. geographic attack
B. encirclement attack
C. flank attack
D. guerilla attack