A. perception
B. brand image
C. self-concept
D. self-image
Retailing and Wholesaling Strategy
If a customer buys a cell phone and buy the Bluetooth hands free later then pricing strategy used in this situation is called?
A. bi-product pricing
B. optional product pricing
C. Two way pricing
D. Two part pricing
Considering products and service classification, the marketing offering such as furniture is an example of?
A. specialty products
B. non-shopping products
C. augmented products
D. shopping products
The issue arise from pricing when big seller sells below cost to put the new small competitors out of business and capture large market share is classified as?
A. price maintenance
B. discriminatory pricing
C. price fixing
D. predatory pricing
The type of reduction made from list price is classified as?
A. bargained reduction
B. discount
C. allowance
D. price segment
The pricing technique in which the customer pays delivery charges for the shipment from factory to the destined address is classified as?
A. basing point pricing
B. uniform delivered pricing
C. freight on board origin pricing
D. zone pricing
In the ‘maturity stage of product life cycle’ the cost per customer is?
A. high
B. low
C. average
D. moderate
The products whose classes are based on customer’s need and behavior are called?
A. de-augmented product
B. actual services
C. augmented products
D. consumer products