A. augmented product
B. de-augmented product
C. core customer value
D. customer driven strategy
Pricing Capturing Customer Value
The high-priced photographic equipment is an example of?
A. convenience products
B. shopping products
C. specialty products
D. unsought products
The positioning statement first states the?
A. product membership in category
B. points of priority
C. points of differences
D. brands superiority