A. growth stage
B. lately buying stage
C. segmenting stage
D. targeting stage
Personal Selling and Sales Promotion
The pricing strategy in which prices are adjusted for psychological effect is classified as?
A. segmented pricing
B. psychological pricing
C. promotional pricing
D. geographical pricing
The fourth step of value based pricing is to?
A. determine incurred costs
B. design product
C. assess needs of customer
D. set target price
The set price limit from which no more demand is accepted is classified as?
A. cost ceiling
B. cost floor
C. price ceiling
D. price floor
The pricing strategy which considers setting the price after designing marketing program is classified as?
A. value based pricing
B. cost based pricing
C. discount based pricing
D. ceiling based pricing
The price adjustments made for volume purchases, payment of bills and off season buying includes?
A. discount and allowances
B. zone price adjustment
C. basing point adjustment
D. geographic adjustment
The ‘marketing strategy statement’ the second part consists of?
A. target market
B. planned value proposition
C. sales, profit goals, market share
D. developing mission statement