A. direct marketing channel
B. indirect marketing channel
C. descriptive channels
D. functional channels
Integrated Marketing Channels
The example of horizontal channel conflict between intermediary channels is ……..?
A. conflict between supplier and producer
B. conflict between retailer and end user
C. conflict between wholesaler and retailer
D. conflict between two retailers
The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as ……….?
A. exclusive distribution
B. descriptive distribution
C. intensive distribution
D. selective distribution
The network of company’s suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as …………?
A. hybrid network
B. value network
C. functional network
D. predatory network
The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as ………?
A. demand chain planning
B. supply chain planning
C. predatory planning
D. hybrid planning
The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of ……..?
A. one-level channel
B. Zero-level channel
C. Two-level channel
D. Three-level channel
The small scale wholesalers that sell products to retailers operating on small scale is classified as ………?
A. jobbers
B. shoppers
C. market stoppers
D. brokers
The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as ……….?
A. pull strategy
B. bundle strategy
C. shallow strategy
D. push strategy
The kind of shoppers that care the most about performance of product and variety that company offers are classified as ……..?
A. service quality shoppers
B. price value customers
C. affinity customers
D. interactive customers
The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as ………?
A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict