A. Good fit
B. Little fit
C. Strong fit
D. Limited fit
Customer Driven Marketing Strategy
The kind of online marketing domain which is initiated by business to target the business is classified as?
A. consumer to business domain
B. consumer to consumer domain
C. business to consumer domain
D. business to business domain
A company’s future value of customer base is?
A. Share of customer
B. Customer equity
C. Customer lifetime value
D. All of above
The ‘outside in’ perspective is another name of?
A. The selling concept
B. The product concept
C. The marketing concept
D. The production concept
Considering individual customers, the purchasing portion of each buyer is called?
A. Share of customer
B. Customer equity
C. Customer lifetime value
D. None of above
The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?
A. corporate website
B. marketing website
C. branding website
D. viral website
Value proposition consists of?
A. Differentiation
B. Segmentation & targeting
C. Positioning
D. Both a and c
The types of major online marketing domains includes?
A. business to consumer
B. business to business
C. consumer to business
D. all of above
The online journals where people post their reviews and thoughts on narrow topic are classified as?
A. business domain website
B. corporate website
C. blogs
D. marketing website
The kind of direct marketing done by mailing print, digital or video catalog is presented online or made available in stores is classified as?
A. direct mail marketing
B. kiosk marketing
C. catalog marketing
D. premium marketing