A. upper middles
B. working class
C. middle class
D. upper uppers
Competitive Advantage
If product performance exceeds customer expectations, the customer is?
A. satisfied
B. dissatisfied
C. delighted
D. none of above
In ‘adoption process for new products’, the customer seek information in the?
A. awareness stage
B. interest stage
C. evaluation and trial stage
D. all of above
The types of consumer buying behavior are?
A. Two types
B. Three types
C. Four types
D. Five types
The mental process in which customer ends up as buyer of a new product is called?
A. adoption process
B. cognitive dissonance
C. pre purchase behavior
D. post-purchase behavior
The highly involved consumer buying behavior and customers perceive fewer differences among brands is called?
A. complex buying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior
The cultural factors must include?
A. beliefs and attitudes
B. social class
C. occupation
D. roles and status