A. cost leadership
B. focusing strategy
C. differentiation
D. all of above
Analyzing Marketing Environment
The ‘Regent Seven Seas Cruise Line’ invites customers by saying “luxury goes exploring” is an example of?
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. behavioral segmentation
The type of franchise network in which the company has network of non-dependent franchised dealers is classified as?
A. manufacturer-wholesaler franchise system
B. manufacturer-retailer franchise system
C. manufacturer franchise system
D. none of above
In external environment, the favorable factors and trends are classified as?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?
A. vertical conflict
B. horizontal conflict
C. steep conflict
D. slope conflict
The market segmentation based on customers seeking brands that deliver benefits is example of
A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation
According to four Ps of marketing, the inventory and logistics services are classified as?
A. Place
B. Product
C. Price
D. Promotion
Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as?
A. market challenger
B. market leader
C. market follower
D. market niche
The strategies in which position of company on the best possible strategic advantage against competitors are classified as?
A. premium marketing strategies
B. corporate marketing strategies
C. branding marketing strategies
D. competitive marketing strategies
In the four Ps of marketing mix, the brand name can be classified as?
A. Place
B. Product
C. Price
D. Promotion