A. The marketing concept
B. The product concept
C. The selling concept
D. The societal marketing concept
Economics Mcqs
A company’s compensation plan should reflect its overall marketing strategy For example if the overall strategy is to grow rapidly and gain market share the compensation plan should reward ?
A. loyalty and perseverance
B. spot selling and old product rejuvenation
C. high sales performance and encourage capturing new accounts
D. high pressure situations and competitive reaction
A price reduction to buyers who buy in large volumes is called a(n) ?
A. quantity discount
B. cash discount
C. seasonal discount
D. trade discount
All of the following are criticisms leveled against marketing by critics EXCEPT ?
A. harming consumers through high prices
B. harming consumers through deceptive practices
C. harming consumers through high-pressure selling
D. harming consumers through too many product choices
The primary reason that many companies work to become the low cost producers in their industry is because ?
A. they can generate more advertising
B. they can please top management
C. they can gain tax advantages
D. they can set lower prices that that result in greater sales and profits
………. is a philosophy holding that a company’s marketing should support the best long-run performance of the marketing system?
A. Enlightened marketing
B. Myopic marketing
C. Fundamental marketing
D. Conceptual marketing
If a consumer describes a car as being the most economical car on the market than this descriptor is a?
A. rule
B. attitude
C. belief
D. cute
When a company reviews sales costs and profit projections for a new product to find out whether these factors satisfy the company’s objectives they are in which of the following new process development stages ?
A. Concept development and testing
B. Commercialization
C. Business analysis
D. Marketing strategy development
The fact that services cannot be stored for later use or sale is evidence of their ?
A. intangibility
B. inseparability
C. variability
D. perishability