A. Hispanics and Asians
B. African Americans
C. Western Europeans
D. Middle Eastern
Economics Mcqs
If your company were to make a product such as a suit of clothes and sold that product to a retailer your company would have sold to the ………. merket?
A. reseller
B. business
C. government
D. service
The place in the business buying behavior model where interpersonal and individual influences might interact is called the ?
A. environment
B. response
C. stimuli
D. buying center
One common misuse of marketing research findings in contemporary business is the tendency for marketing research tp ?
A. become a vehicle for pitching the sponsor’s products
B. become a vehicle for pitching the sponsor’s products
C. become a means for raising prices
D. become a means of unfair competition
………. has the advantage of being high in selectivity low cost; immediacy; and interactive capabilities?
A. Direct Mail
B. Outdoor
C. Online
D. Radio
If an advertiser wants flexibility timeliness good local market coverage broad acceptability, and high believability the advertiser will probably choose which of the following mass media types ?
A. Newspapers
B. Television
C. Direct Mail
D. Radio
If a government uses barriers to foreign products such as biases against a foreign company’s bids or product standards that go against a foreign company’s product features the government is using ?
A. Protectionism
B. exchange controls
C. exchange facilitators
D. nontariff trade barriers
All of the following factors can affect the attractiveness of a market segment EXCEPT ?
A. the presence of many strong and aggressive competitors
B. the likelihood of government monitoring
C. actual or potential substitute products
D. the power of buyers in the segments
If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts then Mr. Mars is using which type of branding ?
A. Licensed brands
B. Manufacturer’s brand
C. Private brand
D. Co-brand