A. Intensive distribution
B. Exclusive distribution
C. Selective distribution
D. Open distribution
Markets, Efficiency And The Public Interest
A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n) ?
A. retailer
B. wholesaler
C. distribution channel
D. logistics
According to Engel’s law as income rises ?
A. The percentage spent on food rises
B. The percentage spent on housing increases
C. The percentage spent on other categories increase
D. The percentage spent on savings remains constant
In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad ?
A. meaningful
B. distinctive
C. believable
D. remembered
According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy ?
A. Good-value strategy
B. Premium strategy
C. Overcharging strategy
D. Snob strategy
A ……. is a promotion strategy that calls for using the sales force and trade promotion to move the produce through channels ?
A. push strategy
B. pull strategy
C. blocking strategy
D. integrated strategy
Even through buying roles in the family change constantly the ……… has traditionally been the main purchasing agent for the family?
A. wife
B. husband
C. teenage children
D. grandparent
The purpose of strategic planning is to find ways in which the company can best ?
A. overcome losses
B. use its strengths to take advantage of attractive opportunities in the environment
C. avoid paying taxes
D. avoid the expense of costly research and development while still getting the benefits
A ……… is a need that is sufficiently pressing to direct the person to seek satisfaction?
A. motive
B. want
C. demand
D. requirement
According to the text the most dramatic of the environments that affect marketing and appears to be now shaping our world is the ……….. environment?
A. natural
B. demographic
C. economic
D. technological