A. factory outlet
B. super specialty store
C. seconds store
D. warehouse club
Markets, Efficiency And The Public Interest
When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ?
A. Product extensions
B. Line extensions
C. Brand extensions
D. New brands
…….. are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, tickers and roadblocks?
A. Online infomercials
B. Online ads
C. Online broadcasts
D. Online bullets
……… is a principle of enlightened marketing that requires that a company seek real product and marketing improvements ?
A. Innovative marketing
B. Consumer oriented marketing
C. value marketing
D. Sense of mission marketing
Many U.S firms have sought relief from foreign competition by demanding protectionism policies by the U.S government. A better way for companies to compete is to expand into foreign markets and ?
A. lower prices
B. increase promotion both at home and abroad
C. continuously improve their products at home
D. join into cartels at home
The fact that services are sold, produced and consumed at the same time refers to which of the following service characteristics ?
A. Intangibility
B. Inseparability
C. Variability
D. Perishability
A ………. is a brand created and owned by a reseller of a product of service ?
A. licensed brand
B. manufacturer’s brand private brand
C. private brand
D. co-brand
3M runs a Pollution a Prevention Pays program that has led to a substantial reduction in pollution and costs this would be an example of responding and costs. This would be an example of responding to which of the following ?
A. Nader’s raiders
B. The green movement
C. Governmental regulation
D. International competition
The stage is the product life cycle that focuses on expanding market and creating product awareness and trails is the ?
A. decline stage
B. introduction stage
C. growth stage
D. maturity stage
If the field salesforce has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by ?
A. master salespersons
B. sales assistants
C. technical support persons
D. telemarketers