A. Licensed brands
B. Manufacturer’s brand
C. Private brand
D. Co-brand
Markets, Efficiency And The Public Interest
A company is in the …….. stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?
A. product development
B. commercialization
C. marketing strategy
D. business analysis
Joining with foreign companies to produce or market products and services is called ?
A. direct exporting
B. indirect exporting
C. licensing
D. joint venturing
The type of salesforce structure in which the sales force sells along product lines is called a ?
A. territorial salesforce
B. product salesforce
C. customer salesforce
D. retail salesforce
The practice of going after a large share of a smaller market or subsets of a few markets is called ?
A. undifferentiated marketing
B. differentiated marketing
C. concentrated marketing
D. turbo marketing
…….. is screening new product ideas in order to spot good ideas and drop poor ones as soon as possible?
A. Idea generation
B. Concept development and testing
C. Idea screening
D. Brainstorming
The …… holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency) ?
A. product concept
B. production concept
C. production cost expansion concept
D. marketing concept
The goal of the marketing logistics system should be to provide ?
A. A targeted level of promotional support
B. A targeted level of customer service at the least cost
C. A targeted level of transportation expense ratio
D. A targeted level of field support
If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?
A. market penetrations
B. market development
C. product development
D. diversification
If Honda uses its company name to cover such different products as its automobile’s lawn mowers and motorcycles, it is practicing which of the following strategies ?
A. new brand strategy
B. line extension strategy
C. multiband strategy
D. brand extension strategy