A. since it was probably collected for some other purpose it may be incomplete or wrong
B. it is usually expensive to retrieve
C. top executives are usually unwilling to relinquish data therefore the data has limits
D. the data is almost always unsecured and therefore, suspect as to reliability
Markets, Efficiency And The Public Interest
The advantages of audience selectivity no ad competition and personalization apply to which type of media ?
A. Newspapers
B. Television
C. Direct Mail
D. Radio
When companies make marketing decisions by considering consumers wants and the long run interests of the company consumer and the general population they are practicing which of the following principle ?
A. Innovative marketing
B. Consumer-oriented marketing
C. Value marketing
D. Societal marketing
Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. ….. includes practices such as falsely advertising factory of wholesale prices or a large price reduction from a phony high retail price ?
A. Deceptive promotion
B. Deceptive packaging
C. Deceptive pricing
D. Deceptive cost structure
All of the following considered to be drawbacks of local marketing EXCEPT ?
A. it can drive up manufacturing and marketing costs by reducing economies of scale
B. it can create logistical problems when the company tries to meet varied requirements
C. it can attract unwanted competition
D. it can dilute the brand’s overall image
That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way to serving customer needs is a major tenet of ?
A. innovative marketing
B. consumer oriented marketing
C. value marketing
D. sense -f mission marketing
A ….. is a good offered either free or at low cost as an incentive to buy a product ?
A. patronage reward
B. spiff
C. price pack
D. premium
Pricing to cover variable costs and some fixed costs as in the case of some automobile distributorships that sell below total costs is typical of which of the following pricing objectives ?
A. current profit maximization
B. product quality leadership
C. Market share leadership
D. Survival
……… are products bought by individuals and organizations for further processing or for use in conducting a business?
A. Consumer products
B. Services
C. Industrial products
D. Specialty products
The ………. is a person within a reference group who because of special skills knowledge personality or other characteristics exerts influence on others ?
A. facilitator
B. referent actor
C. opinion leader
D. social role player