A. complementary pricing
B. differential pricing
C. reservation pricing
D. non-peak pricing
Designing and Managing Services
Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as ……….?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods
The services provide by the companies that are beyond the performance and functioning of the product are classified as ……….?
A. empathy services
B. value-augmenting services
C. facilitating services
D. assurance services
The banks, hotels, airlines, law firms and insurance companies are example of services of ……….?
A. government sector
B. private non-profit sector
C. manufacturing sector
D. business sector
The determinants of service quality in service-quality model includes …………?
A. reliability and empathy
B. responsiveness
C. assurance and tangibles
D. all of the above
The routine work of pricing, distribution and promotion of services to the customers is classified as …………?
A. descriptive marketing
B. interactive marketing
C. internal marketing
D. external marketing
The marketing done by motivating and training of employees for differential customer services is classified as ………..?
A. interactive marketing
B. internal marketing
C. external marketing
D. descriptive marketing
To create fit between demand and supply, the non-peak demand, complementary services, differential pricing and reservations systems are the strategies of ………..?
A. demand side
B. supply side
C. complementary side
D. descriptive side
The business can be defined in the dimensions of ……….?
A. customer groups
B. customer needs
C. technology
D. all of the above